Simply put: the industry itself would cease to exist without salt, sugar, and fat. He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. He unearths marketing techniques taken straight from tobacco company playbooks to redirect concerns about the health risks of products. He goes inside the labs where food scientists use cutting-edge technology to calculate the “bliss point” of sugary beverages or enhance the “mouth feel” of fat by manipulating its chemical structure. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century–including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more– Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how this happened. It comes from processed food, an industry that hauls in $1 trillion in annual sales. They ingest 8,500 milligrams of salt a day, double the recommended amount, almost none of which comes from salt shakers. You can read this before Salt Sugar Fat: How the Food Giants Hooked Us PDF EPUB full Download at the bottom.Įvery year, the average American eats 33 pounds of cheese and 70 pounds of sugar.

Here is a quick description and cover image of book Salt Sugar Fat: How the Food Giants Hooked Us written by Michael Moss which was published in. And now that more and more people are caring about what they're put in their bodies and are wanting to eat healthier, these companies are finding it really difficult to meet that new demand because of their own addiction, if you will, to making these convenience foods.Brief Summary of Book: Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss the problem lies in, kind of, their own dependence on making their products inexpensive and super yummy and incredibly convenient for us.

These are companies doing what all companies want to do - make as much money. I've been crawling through this industry for 10 years now, and I still resist the idea of looking at them as this evil empire that intentionally set out to make us obese or otherwise ill on their products. On if the food industry is knowingly trying to get us addicted It enabled us to put on some body fat, which enabled our brains to grow and us to get through hard times and have more babies. We by nature are drawn to food that has calories, because for much of our previous existence, getting calories was a life or death thing. On why we are naturally drawn to high-calorie foods

Salt Sugar Fat by Michael Moss